Approach
"We cannot solve the problems we have created with the same thinking that created them."
Albert Einstein.
So what makes Northshots different? Tricky question.
Nature photography is a universal language which ignores political, social and cultural persuasions. It speaks to our emotions and as such, is a powerful communications tool. And that’s it really – we like to think that our imagery can help fuel a shift in values and bring about behavioural change.
Perhaps most importantly, we like to think that we can keep our minds open when others have made their minds up. Maybe that’s what makes us different.
Peter Cairns.
