Our Ethics

Nature photography is a universal language which makes it an exciting and powerful communication tool.  But we believe that nature photographers carry a responsibility – to their subjects, to their audience and to themselves. To this end, we will undertake the following:

• To act with honesty and integrity in all of our business practices.
• To support initiatives which drive conservation values.
• To respect the cultural background of all who assist our work.
• To be accurate and truthful about the origins of our imagery.
• To avoid misleading our audience through excessive use of digital technology.